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09Impact
IMPACT / WEB + DASHBOARD

ProjectKix — Turning contribution into impact

A public-facing sneaker-reuse experience paired with an operational dashboard for managing contributors, bags and impact workflows.

ROLEUI/UX & Visual Design
SCOPEWeb UX · Dashboard UX · Information architecture · Operational UI
CASE STUDYProduct design process · selected work
ProjectKix case study presentation
PRODUCT / EXPERIENCESELECTED CASE STUDY
01Approved product mockup / presentation visualScroll to explore ↓
THE CONTEXT

Start with the why.

The supplied ProjectKix material includes a public website and an administrative dashboard. The public experience explains the contribution journey and impact story, while the dashboard organizes operational areas such as contributors, bags, associations, affiliates and transactions.

01 / DISCOVERY

What the experience revealed.

Before shaping the interface, the work is framed around the user's mental model, moments of friction and the opportunities that can change the journey.

KEY OBSERVATIONS
01

The public site needs a clear reason to participate before introducing operational detail.

02

The contribution journey benefits from a small number of understandable steps.

03

The dashboard needs entity-based navigation because operational work spans several connected records.

PAIN POINTS
×

Public impact story competing with calls to action

×

Multiple operational entities to manage

×

Dense dashboard data can become difficult to scan

OPPORTUNITIES
↗

Make the contribution journey visually sequential

↗

Use impact and process storytelling to build confidence

↗

Organize dashboard navigation around operational entities and tasks

02 / INFORMATION ARCHITECTURE

Structure before surface.

The interface follows a clear information hierarchy so visual polish supports the product model rather than hiding it.

01Public: Why / How it works / Contact→
02Dashboard: Overview / Reports / Bags / Contributors / Associations / Affiliates / Agents / ACH / Settings
THE PROBLEM

An impact initiative needs two experiences to work together: the public journey must make participation feel simple and meaningful, while the operational side must make the resulting activity manageable.

DESIGN HYPOTHESIS

If the public story reduces the contribution journey to clear steps and the dashboard organizes operational data around recognizable entities and tasks, the system can feel approachable on both sides.

WHO IT SERVESPeople learning about ProjectKix and contributing used sneakers, alongside operational users managing contributors, bags, associations and related transactions.
03 / USER JOURNEY

From first intent
to useful outcome.

The journey is intentionally expressed as a sequence of decisions, not a list of screens. This keeps the case study about behavior and product thinking.

01Understand the missionentry
02Learn how contribution worksdecision
03Choose to participatedecision
04Operational team receives and manages the contributiondecision
05Track activity and related recordsoutcome
04 / PROCESS

How the work moved forward.

01

01 — Public journey

Create a clear narrative from the mission to the action required from a contributor.

Landing hierarchyImpact storyContribution steps
02

02 — Operations

Translate the administrative workload into recognizable dashboard areas and a scannable overview.

Dashboard IAEntity navigationOverview patterns
03

03 — Connect data

Make operational states understandable through consistent tables, cards, reports and transaction surfaces.

Data patternsStatus statesReporting structure
04

04 — Refine

Use a strong red, black and white visual identity consistently across public and operational surfaces.

Visual systemResponsive rulesUI polish
05 / DESIGN DECISIONS

Small choices create the experience.

These are the decisions that make the final interface feel coherent rather than merely polished.

01

Keep the public story human and action-oriented.

02

Use clear step sequencing for contribution.

03

Group operational navigation by the entities teams actually manage.

04

Use status and hierarchy to make dense dashboard information scannable.

06 / UI SYSTEM

A visual language that scales.

Instead of designing each screen independently, repeated behavior becomes a system. That gives future screens the same rhythm and makes implementation more predictable.

COMPONENTS
01Impact sections↗
02Process cards↗
03Dashboard navigation↗
04Overview cards↗
05Operational data patterns↗
Designed around the decision.
07 / OUTCOME

A paired case study demonstrating how a public-facing impact story and an internal operational product can share one coherent experience.

Narrative is based on the supplied ProjectKix website/dashboard screens and public project context; no unsupported impact metrics are claimed.

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