Designing clarity
for complex products.
I’m Tayyaba Fakhar — a Lead Product & UI/UX Designer turning ambitious ideas, AI capabilities and complex workflows into intuitive digital experiences.
Good design doesn’t hide complexity.
It gives complexity a shape people can understand.
Work that moves
from problem to product.
I combine discovery, UX thinking, systems, high-fidelity UI and design QA — with a strong visual layer that makes products feel intentional.
F2 — Making enterprise AI understandable
A product-design narrative for turning powerful AI and operational workflows into a clear, trustworthy experience.
Oqaabi — An Arabic / English AI assistant
Designing a bilingual AI experience where language, directionality and conversation stay calm even as the system becomes powerful.
ZakiPay — Family finance, made human
A finance experience focused on trust, clarity and everyday money decisions rather than intimidating financial density.
Carluex — Next-gen in-car infotainment
An automotive interface exploration built around glanceability, hierarchy and a cohesive visual language.
Evelingo — Learning that feels alive
A modern learning experience balancing motivation, clarity and a friendly visual system.
Memo — Finance at a glance
A dashboard and mobile UI direction balancing data density with a calm, understandable visual system.
Plantiverse — Making plant care feel simple
A mobile plant-care experience that brings discovery, care routines, personal spaces and premium moments into one calm flow.
SUUVO — A social experience with momentum
A visual direction for a social product spanning home, following, live shopping and chat while keeping the experience editorial and focused.
ProjectKix — Turning contribution into impact
A public-facing sneaker-reuse experience paired with an operational dashboard for managing contributors, bags and impact workflows.
FAKHAR
PRODUCT DESIGN
Design is my way of
making sense of things.
I’ve spent 6+ years moving between product design, visual communication and delivery — from AI and cloud-modernisation initiatives to fintech, EdTech, e-commerce, mobile utilities and public-sector-facing experiences.
Today, I work where product thinking meets visual craft: shaping flows, systems, interfaces and stories that teams can actually build.
Product & UX
Discovery · research · journey mapping · IA · flows · wireframes · prototyping · usability testing
UI & Systems
High-fidelity UI · responsive design · design systems · components · tokens · visual design
AI-enabled Design
AI-assisted workflows across ChatGPT, Claude, Perplexity, Uizard, Lovable, v0, Cursor, Bolt and Midjourney.
Delivery & QA
Accessibility principles · developer handoff · implementation review · stakeholder alignment · Agile/Scrum
ConfidencEway
Lead Graphics & UI/UX Designer · AI · cloud modernisation · automation · digital transformation
Canz Technologies
Lead UI/UX Designer · web/mobile · design systems · AI-enabled products
ThinkMENA LLC
Product Manager & Creative Lead · fintech · gaming · startup transformation
Extendztech LLC
Senior UI/UX Designer · SaaS dashboards · visual systems · developer-ready UI
Have a hard product
problem to untangle?
Let’s turn it into something people actually enjoy using.
tayyabafakhar.biz@gmail.com